Heritage
We celebrate where we come from. Our identity is deeply rooted in Bangladesh’s culture, traditions and craftsmanship.
Our vision
To become a globally recognized Bangladeshi lifestyle brand, bringing the beauty of our heritage into contemporary living through timeless fashion, craftsmanship and modern elegance.
We envision দ্যুতি by ilaan as a brand that proudly represents Bangladesh—creating meaningful products and experiences that connect tradition with the modern generation.
Our mission
Our mission is to make authentic Bangladeshi fashion and craftsmanship accessible through thoughtful design, quality products and an exceptional customer experience.
We are committed to:
- Celebrating Bangladesh’s rich heritage through contemporary design.
- Supporting local artisans, craftsmen and traditional craftsmanship.
- Creating products that combine heritage, quality and modern elegance.
- Maintaining high standards of product quality and customer service.
- Continuously evolving our collections according to modern lifestyles and tastes.
- Taking the beauty and story of Bangladeshi craftsmanship to customers around the world.
Our values
Craftsmanship
We believe beauty lives in the details. We value skilled hands, authentic techniques and thoughtful design.
Quality
We never compromise on quality. From materials and craftsmanship to packaging and service, we strive for excellence at every step.
Elegance
We believe in timeless, refined and effortless style—creating pieces that remain beautiful beyond seasons and trends.
Integrity
We build relationships through honesty, transparency and respect—with our customers, artisans, partners and team.
Innovation
We honour tradition while embracing the future. We continuously explore new ideas, designs and experiences.
People
People are at the heart of our brand. We aim to create opportunities and value for our customers, artisans, craftsmen and communities.
Sustainability
We believe in building responsibly for the future by respecting resources, supporting communities and encouraging conscious consumption.
Our leadership
Founders, co-founders & partners
Upama Saha
Founder
The founder of দ্যুতি by ilaan, Upama Saha leads the brand’s creative direction and overall vision, with a focus on building a distinctive Bangladeshi fashion and lifestyle identity rooted in heritage and contemporary elegance.
Anik Mondol
Co-Founder
Anik Mondol contributes to the brand’s strategic development, creative branding and business growth, helping shape দ্যুতি by ilaan into a modern, scalable Bangladeshi lifestyle brand.
Tasdidur Rahman
Co-Investor
Tasdidur Rahman supports দ্যুতি by ilaan as co-investor—helping scale the brand, strengthen partnerships, and grow a sustainable Bangladeshi lifestyle business.
Our brand philosophy
Rooted in Heritage. Designed for Today. Created for Generations.
ঐতিহ্যের আলোয়, রুচির দ্যুতি
Tradition with Elegance.